Espace Presse

May 2008

Swarovski gets sexy with "Sex and the City"

Swarovski partners with New Line Cinema for its highly anticipated feature film “Sex and the City”

Sex and the City is coming to the big screen in a feature film adaptation of the hit HBO television series. The film will follow the continuing adventures of the series four main characters - Carrie, Samantha, Charlotte and Miranda - as they live their lives in Manhattan four years after the series ended. Stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon are all on board to reprise their roles, while the film will be written and directed by Michael Patrick King, who executive produced the original television series. Additionally, Chris Noth, David Eigenberg, Evan Handler and Jason Lewis will return as the women's love interests. Academy Award-winning actress
Jennifer Hudson (Dreamgirls) has also joined the cast of the film and will play Carrie Bradshaw's assistant, a new character to be introduced in the film. Sex and the City is scheduled for a May 30th release.

For the first time ever, Swarovski will implement a global movie promotional campaign in order to support the Sex and the City release. More than 550 Swarovski stores worldwide will announce the movie launch and present, among others, some of the Swarovski iconic creations that have been featured in the movie: the Nirvana ring, the Kiosque bag and the Era bag.

“Swarovski is a perfect fit for Sex and the City since they both evoke glamour, femininity and style. For the first time ever Swarovski is supporting a movie on such a scale. We are proud to be associated with it and sure that this feature film adaptation will be as big as the television series,” says Robert Buchbauer, member of the executive board.

With a highly protected scenario, the movie now promises to be one of the biggest blockbusters of 2008.