Press Centre

MADONNA SPARKLES IN SWAROVSKI CRYSTALS

Sticky & Sweet Tour 2008

"When the light reflects off the Swarovski crystals that are strategically interwoven on the costumes for my Sticky & Sweet Tour, the dazzling impact was exactly what we wanted the audience to see. Swarovski crystals are a significant component to what we want to create for this show. The twinkling effect dances along with me and everyone else on stage".

- Madonna

"Swarovski is absolutely thrilled to be such an integral part of Madonna's dazzling new show. Considering how much energy and sparkle Madonna gives each performance, the collaboration seems almost natural."

-  Nadja Swarovski - Vice President of International Communications

Over 1.5 million crystals used in the outfits, accessories and décor – lined up this would create half a kilometre of crystals.

Over 700 meters of Crystal Mesh has been used; Crystal Mesh is fluid metal mesh, encrusted with thousands of precision cut crystals. It is the most expensive crystal product that exists, exclusively used by Haute Couture houses.

Signature colours for tour: rich red tones in Siam, sparkly Clear Crystal, deep Jet black, and warm tones of orange and brown Topaz & Light Topaz.

Specially designed crystal motifs were created, combining Siam red, Jet black and Clear Crystal in Keith Herring hearts and M shapes.

DJ head phones have been completely encrusting Jet black and Clear Crystal with loose Hot Fix crystals.

Over 300 hours spend to apply the crystals