Press Centre
November 2007
Swarovski Runway Rocks Moscow
THE ULTIMATE CATWALK JEWELLERY COLLECTION IN MOSCOW
Moscow, November 2007: Swarovski shone light on the art of couture jewellery. Runway Rocks is Swarovski’s barrier-breaking collection of newly commissioned, one-of-a-kind jewels, created especially for the catwalk by the world’s leading names in fashion and jewellery design. Giving the new collection a distinctive Russian richness, the high-profile line up of over 10 new names taking part in Runway Rocks Moscow included Russian based fashion designers Igor Chapurin, Denis Simachev, and Valentin Yudashkin. Turkish designer Atil Kutoglu, French based German designer Tilmann Grawe and Ukrainian designers Irina Karavay and Lilliwa Poustovit, Austrian designer Florian Ladstaetter along with Jewellery designers Olga Donskikh for Etalon Jenavi, Stephen Webster and Tomasz Donocik.
The Runway Rocks designers are carefully chosen and invited by Swarovski to create their ultimate vision of jewellery for the catwalk. A couture jewel that perfectly captures the mood of the moment, fusing fashion, jewellery and body ornamentation. Swarovski crystal is the hero of each provocative creation, today’s vital creative ingredient, light-filled and dramatic, catching the spotlight of fashion and style.
Runway Rocks Moscow – Art Angar
Swarovski brought the trail blazing Runway Rocks collection to Moscow, with a sparkling event and conceptual catwalk show, on November 30th, at Art Angar. This cutting-edge, thought-provoking Runway Rocks collection characterised by contemporary glamour layered with cultural heritage, brought together dynamic new pieces, commissioned especially for Moscow and three creations, commissioned in July 2007 for a Runway Rocks installation in Beijing, by London based designer-jeweller, Sarah Ho, of SHO, Hong Kong designer Joseph Li and Beijing designer Lin Jing.
This is jewellery as you’ve never seen it before, this is crystal creativity at its most flamboyant, this is Swarovski Runway Rocks; Crystal to make the Runway Rock.
Crystal Creativity
As the art of catwalk jewellery is flourishing, jewellery today remains the most powerful expression of individuality. Innovative and imaginative, it pushes the boundaries of form and adornment to make extraordinary jewels which are created for a particular couturier and show, underlining the theme of a collection. Traditionally these jewels have been made by individual ateliers, designers, craftsmen and artisans, who have until now, been unsung heroes. Through Runway Rocks, Swarovski highlights this creative corner of couture and at the same time shows the endless possibilities of crystal as an innovative material.
Touches of Brilliance: Crystal on the Catwalk
Ever since the early days of couture and throughout the 20th Century, Swarovski crystal has been a vital element in fashion jewellery. Swarovski has worked hand in hand with the leading names of fashion including Chanel, Schiaparelli, Christian Dior and Balenciaga, by interpreting their ideas and creating new crystal jewellery stones, colours, cuts and textures, to complement each collection. From that time, and right up to today, Swarovski crystal has taken centre stage on the catwalk, as designers from Giorgio Armani to Alexander McQueen, revel in the unrivalled fantasy and freedom offered by crystal.
Designers:
Francesca Bristol, Igor Chapurin, Tomasz Donocik, Olga Donskikh For Etalon Jenavi, Philippe Ferrandis, Naomi Filmer, Jean Paul Gaultier, Tilmann Grawe, Sarah Ho, Ling Jing, Studio Job, Christopher Kane, Irina Karavay, Atil Kutoglu, Florian Ladstaetter, Rosemarie Le Gallais, Shaun Leane for Alexander McQueen, Joseph Li, Corto Moltedo, On Aura Tout Vu, Rodrigo Otazu, Lilliwa Poustovit, Denis Simachev, Lesley Vik Waddell, Stephen Webster and Valentin Yudashkin.
