Press Centre
June 2008
SWAROVSKI RUNWAY ROCKS AT LONDON JEWELLERY WEEK
The Phillips De Pury Gallery In Howick Place - 11th June 2008
For Coutts London Jewellery Week (June 11th – 15th, 2008), and in celebration of the fifth anniversary of this project, Swarovski brings RUNWAY ROCKS back to London with a new collection of show-stopping, couture catwalk jewels from the most cutting-edge designers around the world.
The spectacular high-profile line up of names taking part in RUNWAY ROCKS LONDON includes designers Erickson Beamon, Alexandra Byrne, Hussein Chalayan, Ana de Costa, Ligia Dias, Naomi Filmer, Zaha Hadid, Kirt Holmes, Christopher Kane, Shaun Leane, Julien Macdonald, Hannah Martin, Corto Moltedo, Nusch, Rodrigo Otazu, Johnny Rocket, Marios Schwab and Pippa Small as well as collection highlights from previous RUNWAY ROCKS international shows. In each of these one-of-a-kind creations, crystal, the timelessly modern material of the moment, is the shining hero.
“Swarovski is thrilled to participate in the 1st Coutts London Jewellery week with the RUNWAY ROCKS Catwalk Jewellery Show on June 11th at Phillips de Pury, Howick Place. RUNWAY ROCKS made its debut 5 years ago in London, and has since then travelled to specific international destinations where local design talent has been added to the collection from New York to LA, Paris to Barcelona, Moscow to Mumbai and Beijing to Shanghai. The show features the most innovative use of crystal in jewellery design whilst celebrating the individual designers and their endless creativity.” said Ms. Nadja Swarovski - Vice President of International Communications at Swarovski and the 5th generation descendant of the founder Mr. Daniel Swarovski.
CRYSTALLIZED™ – Swarovski Elements
Swarovski’s world-famous precision-cut loose crystals, an essential creative ingredient of style today, are now marketed to the industry under the new product brand CRYSTALLIZED™ – Swarovski Elements. Through this product brand, Swarovski, partner to the global design community, celebrates its heritage of mutually creative collaborations, continuing to work hand in hand with leading designers around the world, from established names like Armani and Versace, to cutting-edge innovators like Alexander McQueen and Viktor & Rolf. The new CRYSTALLIZED™ – Swarovski Elements label will be used by selected brands to identify the quality and ingenuity of their crystal-encrusted creations. The message is emotively reinforced by dynamic new advertising visuals, created by star photographer, Nick Knight, and centred on a startling crystallized eye.
