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AMAZAR Holding AG Company Profile

Amazar Holding AG, was founded in 2006 with the intention of leveraging extensive Group capabilities in order to develop strategically important new business opportunities outside of the ‘Swarovski’ brand’s successful core business.

Amazar Holding AG will continually endeavor to develop creative new areas of business and will do so with the necessary speed and effectiveness. The structure and mandate of Amazar Holding AG are key drivers in the implementation of these opportunities and have been designed in order to develop these international activities with decisiveness, flexibility and consistency.

In addition to innovative concepts based upon the rich potential of Swarovski’s sparkling crystal, areas of business activity beyond the material crystal are continually being identified, evaluated and realized. Changing consumer needs are as central to the company as new trends, products, channels of distribution and licensing opportunities. As such, Amazar intends to apply its manifold core competencies through a diversity of business models and brands in order to speak effectively to the varying needs of the market.