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Lovlots 2009: Welcome To The "House Of Cats"

Setting out to create a selection of playful, innovative characters, Swarovski began the saga of the Lovlots in 2006, launching a range of lovable animals, the likes of which had never been seen before. A veritable colony of critters moved into Lovlots City, with mouse, moose, turtle, snail, cat, dog, cow, dinosaur and sheep all living happily side by side in the West End district. Each was characterised by expressive poses and off-the-wall postures that instantly won over the public. In fact, the pieces proved so popular that a second generation joined Lovlots City in 2007, led by the exuberant cow “Pinky Mo”, and featuring a lion, giraffe, horse, pig and camel. 2008 saw the arrival of “The Gang of Dogs” and their irrepressible canine charm, bringing a swinging energy in the East End District. “The Gang of Dogs” gathers “Violetta”, the chic and stylish poodle, “Peppino” the romantic basset, “Salvatore” the proud and scholarly great dane, “Tomaso” the laid-back bulldog, and his little, full-of-beans brother, “Tomasino”.

The “Lovlots” are thus a firm fixture on the Swarovski landscape, and now it’s time to introduce the fourth generation: seven colourful felines who live in the elegant – and a little eccentric – “House of Cats”. Which is of course, the only place to be seen this year, rocking the posh district of Park Hills!

Though the “House of Cats” team share a sense of sophistication, allure and good humour, they all boast their own independent, inimitable, and hugely charming character. In fact, they are as multifaceted as the crystal they are cut in.

The 2009 launch continues the “Lovlots” magical recipe, adding a touch of playful imagination to Swarovski’s fundamentals: perfection, the poetry of precision, and modern, contemporary luxury.

The House of Cats residents

Theo – “What’s next?”
Main trait: energy. So lively that he can sometimes be difficult to keep track of, “Theo” is an everyday adventurer, and is always out and about. He is mischievous and often cheeky, though he also plays the role of protective big brother, keeping a keen eye on his sister “Emily”. Particularly charming, “Theo” is the Limited Edition for 2009. His body is produced entirely in faceted Jet Nut crystal, with his tail the only non-faceted element. His nose is in Jet crystal and his eyes are in Chalk White crystal, with engaging black pupils.

Emily – “I am waiting for my prince charming”
“Emily” is right at home among life’s romantics. While waiting for her prince charming, she floats through wonderful, dream-like worlds, recording them on canvas – “Emily” is an artist! She draws on a range of inspirations, though has a deep love of butterflies and pink tones. “Emily” is cut entirely in faceted Fuchsia crystal, and features a butterfly in silver-metal on her right ear. Her Chalk White crystal eyes feature black pupils, while her Jet crystal nose is utterly charming.

Pierre and Marie – “Home is where the heart is”
Loving husband of “Marie” and proud father of “Theo” and “Emily”, “Pierre” is above all an epicurean, and whenever the “House of Cats” gets a little too frenetic, he escapes to his secret garden, both literally and figuratively. His entire body is made of faceted Indian Sapphire crystal, and his nose is in Jet crystal.

“Marie” acts as the warm soul of the “House of Cats”. She lends the house its inimitable joie de vivre and takes great pleasure in taking care of each member. Cosy, yet sophisticated, the surroundings have come to resemble her personality, and bear witness to her love of fine objects and her artistic sensibility. Made of Cockatoo Red Satin crystal, “Marie” bears a small Chalk White crystal heart on her chest.

Ines – “Trust me, darling”
“Ines” is the embodiment of sophistication. A talented fashion designer, she admits to an overpowering addiction to shoes, though is hugely determined and ambitious and will let nothing get in her way. She projects herself as a real success, and is passionate about continually cultivating her style. She shares her taste for jewellery with her elder sister “Diane” and on lucky days can even borrow some pieces from her. “Ines” is produced in faceted Shadow crystal, her ears and tail are made of Morion crystal, and her wonderfully chic pearl necklace features Dark Grey colouring.

Diane – “Manners are the key to harmony”
“Diane’s” ethos in four words would be “elegance at all times”. In her days as a journalist, she was the author of the Miss Manners column, where she dished out advice on how to shine in society and how to handle the most delicate situations. A reserved individual, “Diane” is now looking for harmony in her life. Her Golden Shadow crystal coat radiates glamour and warmth, and is pierced by a stunning Aquamarine crystal gaze, while her ears and tail are in Smoky Quartz crystal and her necklace in a Cream rose Light Pearl colour. Part of her state of calm is achieved by the fact that she looks over all of her friends, being the tallest member of the “House of Cats” at 11.2 cm in height.

Camille – “My environment inspires me”
A grande dame of the arts, “Camille” leads a happy life in the “House of Cats” where she makes the most of her early retirement. Attentive and generous, “Camille’s” serenity can be tested at times in the hustle and bustle of the “House of Cats”, though she brings a calm and reassuring presence that everyone there appreciates. “Camille” is made entirely of Copper crystal, except for her Jet crystal nose.