Press Centre

UNIQUE LOVE

MOTHER’S DAY SPRING/SUMMER 2009

Swarovski celebrates Mother’s Day with exclusive products created to mark the occasion. Combining pieces of jewellery with decorative accessories, the collection is characterized by a sense of poetry and sweetness, elegance and tenderness. Every item makes a sparkling gift that is sure to delight any mother.

The Alana Pendant is shaped into the universal form of the heart, showing mothers just how much affection we feel for them. The heart features the exquisite Pointiage® technique, and glitters with differently sized cut crystals that reflect the light incredibly beautifully. Vividly demonstrating Swarovski’s precision, these stones are coloured in shades of rose. As a final, refined touch, the piece features a central stone cut in the form of a flower, fusing the delightful heart with the delicacy of a petal.

Adding a touch of poetry to an everyday object, Swarovski has also created a key ring with an attractive heart-cut Rosaline-crystal, in a piece that delivers both practicality and style.

For several seasons now, Swarovski has employed the butterfly as an emblem for Mother’s Day. This year, the colours of these ephemeral beauties catch the eye and celebrate the arrival of spring with shades to capture the heart. Smaller in size than previous years, they are issued in sets, each containing three sparkling butterflies in faceted crystal. While the first set offers romantic colours such as Aurora Borealis, Fuchsia and Rosaline Crystal, the second set lifts the butterflies into the sky with inspiring shades of Clear Crystal, Light Sapphire and Light Azore Crystal. Blissfully dream-like, these pieces convey a message of a tender, pure and joyful love.

Whichever of these pieces are chosen as gifts this Mother’s Day, they are sure to provide a little extra sparkle and light to the celebrations.