Press Centre
Innovations Autumn/Winter 2009/2010
As society engages with global issues, the trends for Autumn/Winter 2009/10 reveal a deepening desire for simplicity, integrity and a return to the essential. The move towards core values is demonstrated in fashion and design through a renaissance in high-quality craftsmanship and a renewed interest in traditional materials. The latest sparkling innovations from CRYSTALLIZED™ – Swarovski Elements honour this creative urge for beauty, radiance, reflection and clarity, providing designers with a gorgeous palette of inspiration.
Vibrant new colours and effects light up the season
Powerful, rich and confident – these are the qualities that mark the new colours in the CRYSTALLIZED™ – Swarovski Elements range. The shadowy depths of Dark Indigo contrast brilliantly with the bright strength of Indian Pink, while new Crystal Bordeaux Pearl adds to the mood of luxurious perfection. Bold and beautiful, these hues are destined to fire the imagination of today’s most accomplished designers.
Dark Indigo
Dark Indigo, an ultra-deep blue heralded as the New Black on the fashion scene – is the most majestic and refined shade of blue. Designed to bring elegance to all it embellishes, Dark Indigo is the consummate complement to the CRYSTALLIZED™ – Swarovski Elements colour range.
Indian Pink
This gorgeous new shade of pink with undercurrents of orange symbolises happiness and stimulates energy. A beautiful addition to the existing colour range, the intensely bright pink hue can’t help but lift the spirits. Why? Because it’s vibrant, strong and chock full of attitude.
Science and passion unite in new CRYSTALLIZED™ – Swarovski Elements
The new Diamond Leaf, inspired by nature and exclusively designed by Giorgio Armani, embodies the spirit of creative collaboration for which the company is feted. With its harmonious organic shape and brilliant cut, this asymmetric stone opens up multiple design possibilities. Diamond Leaf is available as a Flat Back Hotfix and No Hotfix and as a Sew-on Stone.
Light beams radiate from the emotive and intriguing Owlet Sew-on Stone. Classic, yet futuristic in appearance, the stone boasts a very high tensile strength and offers various application possibilities thanks to its big holes. It can also be used as a beautiful linking element between Beads, Pendants or Crystal Pearls.
Building on the success of the XILION Square, CRYSTALLIZED™ introduces a new classic Fancy Stone of unrivalled brilliance, the XILION Navette. The highly complex faceting of this technologically sophisticated stone results in outstanding luminosity – quite simply, the best on the market.
Inspired by mythology, the wing-shaped Pegasus Pendant evokes the courage and fidelity of the Greek horse-god from which it takes its name. The asymmetric, organic cut emphasises the natural appeal of this pendant.
A whole new look for crystal has been created in the Rock Pendant, which sports contrasting matt and shiny surfaces. Evoking the impression of energy both vibrant and archaic, this pendant nevertheless offers a unique contemporary take on cut stones.
Semi-finished Products offer both elegance and flexibility
Modern, refined and elegant, Crystal Pearl Rivets are the latest addition to the CRYSTALLIZED™ assortment. Sporting a gold, silver or gun metal casing, and flawlessly smooth surfaces, these rivets bring a sophisticated touch to all they adorn.
Innovations to inspire and desire
This latest raft of new CRYSTALLIZED™ – Swarovski Elements ensures creatives around the world can choose from a cornucopia of sparkling, light-filled on-trend materials with which to conjure their dazzling designs. Inspirational and innovative, brilliant and radiant, CRYSTALLIZED™ – Swarovski Elements once again pave the way for creations of exquisite beauty, destined to touch the heart and soul of all who wear them.
