Press Centre

December 2012

SWAROVSKI ELEMENTS introduces “World Jewelry Facets 2012” to Tokyo

SWAROVSKI ELEMENTS introduces “World Jewelry Facets 2012” to Tokyo “World Jewelry Facets 2012” in Tokyo
SWAROVSKI ELEMENTS introduces “World Jewelry Facets 2012” to Tokyo “World Jewelry Facets 2012” in Tokyo
SWAROVSKI ELEMENTS introduces “World Jewelry Facets 2012” to Tokyo “World Jewelry Facets 2012” in Tokyo

Opening on November 22, 2012 with an exclusive star-studded press review, the stunning exhibition will be curated at the Tokyo City View Sky Gallery 1, in Roppongi, one of the city’s prime addresses. At the event, exquisite pieces made with SWAROVSKI ELEMENTS created by outstanding fashion jewelry designers will be displayed in transparent crystal showcases that will appear to dramatically float against the backdrop of the Tokyo skyline.

SWAROVSKI ELEMENTS is proud of its long-standing tradition of collaborating, both with emerging design talents and the crème de la crème of the world of cutting edge, creative jewelry design and strives to encourage them to constantly challenge their personal creative borders. Reflecting Swarovski’s active presence in 120 countries, designers who have contributed to this brilliant crystalline collection come from all over the world and include from France: Delphine Charlotte Parmentier, Linda Lacroix, Shourouk, Leka, Philippe Audibert, Philippe Ferrandis, Ikone Paris, Poggi, Anne Valerie Hash, Gian Paolo Maria, On Aura Tout Vu, Martin Grant, Jean Paul Gaultier and Alexis Mabille; from Brazil: Caleidoscópio, Claudia Arbex, Camila Klein; from the USA:  Dannijo, Firefly,  Kenneth Jay Lane, Robert Lee Morris, Kenny Ma, Ben Amun by Isaac Manevitz, Tarina Tarantino and Erik Halley; from Italy: Versace, Evatini, Tataborello, and Iosselliani;  from the UK: Andy Farrow, Giles and J. Maskrey; from Greece: Artwear Dimitriadis and Frangos Nikolas; Dori Csengeri of Israel; Manik Mercian of Australia; Spain’s Anton Heunis; Bea Valdes of the Philippines; Tarun Tahiliani of India; Kaviar Gauche of Germany; Konplott of Luxembourg; Dyrberg/Kern of Denmark and representing the host country, the well known Japanese brand  Malcolm Guerre.

Showcased in new “Made With”

The work of these esteemed designers is also being presented in the new SWAROVSKI ELEMENTS Jewelry Publication titled “Made With” a showcase for the versatility of crystal and the inspiration it can impart to designers whether they are established names or the boldest of today’s cutting-edge talents. The publication, set to be a “must read” for all those involved in the creating of beautiful jewelry, also provides a wealth of information on the use of crystal in jewelry production and many examples of how crystal has been incorporated into jewelry design.

Interactive highlight

An added attraction at the World Jewelry Facets event will be an interactive feature. Visitors will be able to take photos standing on a podium behind a facsimile silhouette of a glamorously dressed mannequin.

Located at the heart of the Japanese capital, Tokyo City View Sky Gallery 1, with its high ceilings and glass walls that extend all the way around the building, this striking location offers 360 degree views over the entire city, including Tokyo Tower, Rainbow Bridge and Odaiba. The building complex also features offices of leading multinational companies, exclusive shops and restaurants as well as the Mori Art Museum, a pioneering exhibition space with leading contemporary art both from Asia and around the world.

SWAROVSKI ELEMENTS very much looks forward to introducing guests and the media to the exhilarating allure of crystal at the “World Jewelry Facets 2012” media and VIP event at the Mori Tower on the November 22, 2012. The exhibition will run until December 2, 2012.