"Fashionation": Swarovski celebrates its new Collection in the Capital of Fashion
Hosted by Robert Buchbauer, (5th generation of the Swarovski family, member of the Swarovski Executive Board and CEO of the Consumer Goods Business), the event paid tribute to the iconic pieces of the forthcoming Fall Winter 2011/12 collection – ‘Wings of Fantasy’.
700 guests including international journalists, opinion leaders and celebrities, discovered the richness of Swarovski as a modern fashion jewelry brand through stunning installations and inspiring performances.
Introduced by fashion icon Naomi Campbell, the party got underway with an amazing live performance by international artist Mika, followed by exclusive live DJ sets by Sophie Ellis Bextor and Skin.
Among numerous celebrities, French actress Vahina Giocante, British top models Erin O’Connor and Ben Grimes, the Spanish beauty Ariadne Artiles, the German model Julia Stegner, the Italian fashion muse Anna Dello Russo, and many other Italian celebrities hit the red carpet sparking in their Swarovski jewels and accessories.
Swarovski continues to add sparkle to people's everyday lives!