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Salim Ali Visitor Interpretation Centre, Keoladeo National Park, Rajasthan, India

Using its expertise in marketing and communications, Swarovski has partnered with WWF India and the Government of Rajasthan to plan and implement a comprehensive programme for national and international visitors in the Keoladeo National Park. Informational leaflets, a Visitor Centre (currently under construction), nature trails and national park rangers will all help educate visitors about why preserving water is so essential for the survival of ecosystems, plants, animals and human beings.