Our Evolution
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1892
Daniel Swarovski I revolutionises crystal craftsmanship by inventing the first crystal-cutting machine, making it possible to cut jewellery stones to a higher level of precision than achieved before by traditional manual methods.
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1895
Daniel Swarovski I founds his company in Wattens, Austria.
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His vision: to shed the ultimate crystal light to the heart and soul of the world. To complete it, he established a demanding principle that still defines Swarovski today: "what is good now is still to be improved.”
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1919
Tyrolit , founded in Wattens, Austria, is today the leading brand for innovation and technology and one of the largest manufacturers of bonded grinding, cut-off, sawing, drilling and dressing tools and machines for the stone and construction industries.
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1931
Sew-on crystal-studded ribbons are launched, providing fashion and accessory manufacturers with new design possibilities.
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1937
After years of development, Swareflex is launched. Today, it is one of the leading producers of road safety products with glass elements imbedded into durable plastic surfaces, high-tech LED lighting elements and solar cells.
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1949
SWAROVSKI OPTIK is founded, and goes on to become a leading manufacturer of precision optical instruments for hunting and nature observation (binoculars, telescopes, rifle scopes, range finders, and night vision and optronic devices).
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1956
In cooperation with Christian Dior, Swarovski develops Aurora Borealis, a shimmering finish that enhances the sparkle of cut crystal.
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1965
Swarovski commences precision cutting and polishing of fine gemstones like rock crystal, garnets, agates, as well as synthetic gemstones.
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1975
Development of Hotfix, a technology that enables crystal applications. It has been constantly improved insomuch that prestige fashion houses like Ungaro or Givenchy still use it today.
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1977
Launch of a range of crystal components for chandeliers and lighting, under STRASS® Swarovski® Crystal. Today, these are used in classic chandeliers, like those in Versailles or at the Metropolitan Opera in New York.
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1977
Swarovski launches its first jewellery collection. Today the Swarovski premium line encompasses jewellery, accessories and decorative crystal objects.
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1987
The Swarovski Crystal Society (SCS) is founded for crystal collectors. A passion shared by 350,000 members in 35 countries today.
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1989
Birth of Daniel Swarovski, the couture line, as a true homage to Swarovski’s founder.
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1993
Swarovski launches Crystal Memories, and introduces Crystal Mesh, a closely woven mesh of sparkling crystals.
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1994
For the first time, with Lighting, Swarovski lights up homes and spaces with a range of luminaires, crystal panels and lighting systems.
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1995
Swarovski Kristallwelten opens in Wattens, Austria. Since that time, eight million people have had a full sensory visit of the chambers of crystal wonder.
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1995
Swarovski Creative Service Centres, which provide business customers with trend consulting, inspiration and product information, are opened as part of a global network in Wattens (1995), Paris (1999), New York (1999), London (2000), Milan (2000), São Paulo and Dubai (2001).
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1997
Optimising optics, Daniel Swarovski partners with Silhouette to create Daniel Swarovski Crystal Eyewear. Offering sun protection to perfection as far as the eye can see.
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1999
A joint venture between Swarovski and Golay results in SIGNITY, a leading global brand for precision-cut genuine gemstones and synthetic stones. It is nowadays fully owned by Swarovski and the products are marketed under the brand ENLIGHTENED™ -Swarovski Elements.
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2002
Chandeliers become an art form through the launching of the Crystal Palace collection. Renowned designers like Zaha Hadid or Tord Boontje add avant-garde creativity and splendour to lighting objects, turning them into sculptures of light.
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2003
Debut of Runway Rocks, a collection of specially commissioned, one-of-a-kind couture jewels created for the catwalk by the world’s leading names in fashion and jewellery design (Slim Barrett, Lorenz Baumer, Shaun Leane…)
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2004
Swarovski develops the Xilion, a crystal clearly differentiated by its star-shaped cut.
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2005
Swarovski Fashion Rocks for the Prince's Trust, a major charity gala that pairs rock stars (Craig David, Blondie, Bon Jovi…) with top fashion designers (Armani, Dolce & Gabbana, Calvin Klein, Alexander McQueen…), is staged in Monte Carlo.
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2005
Bathing in facets of crystal, the "Swarovski Bathroom Made by Kludi" showers space with light.
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2006
Swarovski launches its current brand campaign "The Three Graces". A modern vision of the mythological embodiments of radiance, joy and opulence, qualities that reflect on Swarovski's new strategic platform, the poetry of precision.
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2006
Launch of CRYSTALLIZED™ - Swarovski Elements, the new product brand for all loose cut crystals manufactured by Swarovski.
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2007
Launch of ATELIER SWAROVSKI. An exclusive collection of accessories created in collaboration with cutting-edge fashion designers to bring their creative visions to life.
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2007
Collaboration with Philips for the launch of Active Crystals™, elegant electric elements which are precisely designed to blur the line between function and fantasy.
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2008
Launch of ENLIGHTENED™ - Swarovski Elements, the new product brand by Swarovski for genuine gemstones and created stones.
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